PRINT November 1990


Barneys' Ads

A fellow will remember a lot of things you wouldn’t think he’d remember. You take me. One day back in 1896 I was crossing over to Jersey on the ferry, and as we pulled out there was another ferry pulling in. And on it there was a girl waiting to get off. A white dress she had on, and she was carrying a white parasol. And I only saw her for one second. She didn’t see me at all. But I’ll bet a month hasn’t gone by since, that I haven’t thought of that girl

—Mr. Bernstein, recalling his youth, in Orson Welles’ film Citizen Kane

One of the most unusual print advertising campaigns of the past year was launched last spring by Barneys New York. Each print ad in the series is dominated by a powerful black and white photograph, juxtaposed with a terse piece of copy (usually in white typeface against a black background). The striking photos—most from the late 1950s and early ’60s—illustrate the

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