PRINT December 1990


Photo Allure

FASHION IS ALWAYS in the news, although news images of fashion are fairly unenlightening. Maybe that’s why assorted figures in the fashion world are taking up cameras themselves, rejecting the notion of photographic “professionals” in a quest for personalized commercial expression. One leading photographer manqué is fashion designer Karl Lagerfeld, who shoots his own ads and has even published a pricey tome of his photographic efforts. Going one step further, he has also introduced a thematically related personal-grooming product named Lagerfeld PHOTO. A new fragrance for men, it is packaged in high-tech black plastic with a digital-print logo and embossed, focusing-ring details.

Now some women are going to have a problem with Lagerfeld’s aroma. It’s not just that the fashionable men who wear it will stink, which they will, because PHOTO smells like a chemical spill and is impervious to

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