PRINT February 1992

Rhonda Lieberman

I’M CONVINCED that Jeff Koons came out of the same petri dish as those helmet-haired guys on late-night infomercials who tell you you can fully self-actualize yourself financially and spiritually by buying their tapes. As the self-appointed prophet of banality, Koons stands in the trusty line of American self-helpers from Benjamin Franklin to Dale Carnegie to Jane Fonda who preach salvation through good salesmanship. You can live in the present and free yourself from guilt and shame through deep self-packaging. Or in Koons’ version, one may bliss out in the eternal return of pink butterflies, happy terriers, lovely labia, and silver spikes if one accepts that the highest evolution of human power is a hard-core version of Disneyworld. Most important, Koons is selling us the usual American line that intelligence is stupid, or rather, it’s intelligent to be dumb and to bludgeon oneself with

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