PRINT January 1993


Martha Stewart

BUSY RHAPSODIZING OVER Ralph Lauren’s tartan highboy and penning essays about his influence on American life-style, pop-cultural critics have been too caught up in their insular urban worlds to recognize the true genius in our midst. The person who has had the biggest impact on the quotidian esthetics of the average suburban American household is the one and only Martha Stewart.

Barnard graduate turned stockbroker turned House Beautiful editor turned caterer turned life-style empress: Martha Stewart manages an empire that includes books, videos, her own magazine (Martha Stewart Living), and a highly lucrative contract with K-Mart to put her personal stamp on mass-produced housewares and linens. She’s cook, gardener, hostess, interior decorator, hack social anthropologist (“recipes are like folktales”), businesswoman, and visionary. Marabel Morgan without the negligees, without the sex,

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