*ARTFORUM ’80 - ’93*

Bobbies and Buddhists and Boone, Oh My!

MADE BY ARTISTS for other artists as a creative act, classic art magazines like the Blaue Reiter Almanac and Documents offered rich verbal and visual resources and satisfied a perennial need. Today, with large-scale marketing as the aim, even the smallest of art magazines demands quite a different structure. Names suggest an ideal viewing space: Parkett, Frieze, the defunct Spanish Arena (with its overtones of bullfighting), the equally extinct Wolkenkratzer (Skyscraper). Others denote meetings, like Artforum itself, or the Belgian Forum. Combined, they offer a scenario of vision and judgment. Yet for years on end, the publication of one panegyric of blue-chip art after another in national and international art magazines has supported the image of a closed shop, not an open market. Little wonder that new magazines flaunt their decentralized, mongrel aspect—two in Britain, Variant and Hybrid

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