PRINT September 1993

*ARTFORUM ’80 - ’93*

Sweet Thoughts

CRACKING OPEN A MAGAZINE can be like opening a box of chocolates: knowing more or less what is inside does not diminish the delicious anticipation. In the case of a magazine of contemporary art, the reader expects confections of creative vision, critical thought, and graphic design, those tasty details that one knows will feed one’s habits in just the way one wants.

Transcending those details, and transcending even the question of their cohesion into unity, is the fact that any magazine that has existed long enough to develop self-knowledge and identity knows itself as the incarnation of a tradition. It is a tradition, at the same time that it views and senses that tradition from a stance that is perpetually in development.

The idiosyncratic “personality” of a magazine that has attained the maturity of a genuine identity arises from many sources. There is, for example, the question of the

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