PRINT April 1995

David Rimanelli

What is Bruce Weber? Briefly, he is one of the most successful and widely imitated commercial photographers of our time. Whatever Weber’s detractors might say, there is no denying the ubiquity of his signature style: the way his camera lingers on the luscious twists and turns of ripe male flesh; the way his predominantly black and white photographs still carry the charge of sunlight in their silver patinas; the overall ambience of perpetual leisure and effortlessly satisfied desire. With its unrepentant celebration of WASPy men’s good looks, Weber’s work has a decided homoerotic undercurrent. In fact, if male sexuality until recently remained discreetly veiled when it was exploited in the service of product merchandising, it was Weber, particularly in his work for Calvin Klein, who ushered in the change. Recall, for example, his photograph of Olympic pole-vaulter Tom Hintinhaus clad only

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