PRINT April 1995

Q & A

the Sundance Film Festival

IT WAS ONLY TEN YEARS AGO that Robert Redford’s Sundance Institute, an organization chartered to nurture young directors, got behind a little-known film festival sponsored by the Utah Film Commission. Rechristened Sundance, backed by Redford’s name, and blessed with an idyllic location—Park City, Utah, a mountain-ringed former mining town, PR-perfect right down to its Egyptian Revival movie house—the festival quickly became known as a showcase for adventurous independent movie-making. With the success of films like sex, lies, and videotape, River’s Edge, and Hoop Dreams (all Sundance discoveries), independent film has broken out of the midnight-movie circuit into profitable popularity. And if the Sundance Film Festival has transformed its Rocky Mountain Shangri-La into a new center of industry hustle, that only demonstrates the credit it can claim for the increase in both the quantity and

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