PRINT September 1995


Nicholas Negroponte's Being Digital, the Corporation, Emily Martin's Flexible Bodies, John Naisbitt's Global Paradox


Not the sort of rallying cry you’d expect from Nicholas Negroponte, the director of MIT’s fabled Media Lab, the massively funded concept and design factory that prides itself on manufacturing the multimedia future. Negroponte entered the popular imagination as a gurulike figure in Stewart Brand’s 1987 chronicle The Media Lab, in which he starred as a kind of postliterate Renaissance man for the coming millennium. Being Digital, which grew from Negroponte’s regular back-page column in Wired magazine, is his first full-length exposition of his vision. The book covers a range of technical matters, from bar codes to high-definition TV, in studiously accessible language. But readers looking for detail on appealing gadgets-yet-to-come are likely to be disappointed: the book is short on technotitillation and long on the human-machine “interface.”

“Face” is perhaps the key word

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