PRINT March 1996


I FIRST NOTICED David Sims’ work six years ago when his vignettes of young Brits in thrift-store clothes, captured in slack, half-conscious poses, showed up in The Face and British iD. Shortly thereafter his images found their way into Harper’s Bazaar. But it was the photos Sims shot for Fabien Baron’s 1993 Calvin Klein ads that propelled him (and model Kate Moss) to international prominence. Sims’ images for the minimal, precisely composed Klein ads, like his subsequent work, retained the immediacy that marked his defiantly casual earlier style; indeed, the quirky expressions and unselfconscious off-camera gestures of the models quickly made Sims’ style a ’90s signature. In more recent work, the stark mise-en-scène in his photos has taken on an even harsher, more abstract quality—he often employs monochrome backgrounds, frequently in supersaturated colors—that separate his photos not only

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