PRINT January 2001



ONLY ONCE IN MY LIFE have I contributed to a publication that sold out virtually as it rolled off the press. OK, so my essay didn’t exactly move the merchandise. What did were the people who designed it, the French duo of Michael Amzalag and Mathias Augustyniak, known since 1991 as M/M. Starting out designing CD covers and overseeing the Paris-based eDEN magazine, M/M entered the world of fashion in the mid-’90s, doing ad campaigns for the likes of Jil Sander and Yohji Yamamoto. Through such projects as the catalogues for the 1998 “Nuit Blanche” at the Musee d’Art Moderne de la Ville de Paris and the debut edition of the Berlin Bienniale the same year, they’ve since become the darlings of the European art world—naturally enough, somehow. Still, they don’t want to be artists; they want to be graphic designers. But, as French artist Pierre Huyghe says, “They are really sharp when it

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