PRINT Summer 2001


Bruce Mau

GRAPHIC DESIGN IS A RUNAWAY bull market Bruce Mau traces to the burgeoning power of the image in our technology-driven new economy, a power facilitated, he argues, by two software innovations: The first, exemplified by Photoshop, merges inseparably the real and surreal; the second, Adobe's page description language, weds previously estranged bedfellows, type and image, into a unified graphic instrument. Since the inception of PDL in the early '80s, virtuosi have wielded that instrument to dazzling effect: David Carson, Droog, Rebecca Méndez, and others deserving of admiration, if less known.

Yet among his peers Mau stands distinct, above all for his sustained invention at Zone Books. Like Warhol's prints or Godard's films, Mau's designs for the critical-studies imprint step beyond disciplinary achievement to become definitive cultural production. His Zone work is long overdue for serious

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