PRINT May 2004

Abigail Solomon-Godeau

It will not come as breaking news to Artforum readers that commercial fashion and art photography have long existed in close proximity, with photographers regularly crossing between the two domains. Artforum, after all, has itself contributed to this development, however modestly, by featuring fashion as a subject relevant to contemporary art and serving as a site for upscale fashion advertising. Be that as it may, throughout the twentieth century artists and photographers have often moved from one camp to the other, among them, Man Ray, Frederick Kiesler, Herbert List, Salvador Dalí, Edward Steichen, Irving Penn, and Andy Warhol, who perhaps represents the ne plus ultra of crossover careers. While greater cultural capital attaches to the practice of photographic art, in most cases greater economic capital accrues to professional fashion photography, especially at its highest levels.


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