PRINT May 2004

Peter Halley

I have always viewed the magazine fashion story as an important and innovative contemporary genre. If movies are akin to novels, then the fashion story is like a piece of short fiction. It is a modest improvised scenario, created by a quickly gathered team of talents: the photographer, the stylist, the models, the location scout, the makeup and hair stylists, and the art director from the magazine—with fashion acting as a catalyst for the whole production.

As creative director and publisher of Index magazine for the past seven years, I have had the unique opportunity to work with and learn from extraordinary photographers. So when I first heard rumblings a few months ago about MoMA’s fashion-photography show, I was elated that the institution that first recognized photography as a distinct medium had chosen to make an exhibition about the work of the photographers and independent magazines

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