TABLE OF CONTENTS

Image Building

Pop is readily associated with art, music, and fashion, less so with architecture; yet it was bound up with architectural debates from first to last. The very idea of Pop was floated in the early 1950s by the Independent Group (IG) in London, a motley collection of young artists and art critics, including Richard Hamilton and Lawrence Alloway, who were guided by young architects and architectural historians, above all Alison and Peter Smithson and Reyner Banham. As elaborated by American artists a decade later, the Pop idea was again brought into architectural discussions, especially by Robert Venturi and Denise Scott Brown, where it served as a bridge to postmodern design (e.g., the historical pastiche of Michael Graves, Robert A.M. Stern, and others in the 1980s). More generally, the primary precondition of Pop was the new configuration of cultural space entailed by consumer capitalism,

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