Performing the System

Zapping its way through disparate TV shows and commercials, Daniel Pflumm’s video installation Paris, 2003, pulses with a hypnotic collage of living, breathing corporate logos. In a darkened gallery, the viewer experiences a delirous, often painfully slow ride through countless images of cars, cosmetics, and candy. These advertising clips merge with documentary footage of endless throngs moving through an anonymous urban space—as well as images of political demonstrators, bombed buildings, and exploding cars. This cascade of images from the media-saturated present surges to a techno beat, befitting an artist who emerged from Berlin’s ’90s electronica scene as a musician, logo-sampling artist, and promoter of the club/bar Panasonic. With its unsteady image quality and shifting montage speeds, Paris suggests a comprehensive Pop catalogue of global corporate symbols while also appearing to

to keep reading

Artforum print subscribers have full access to this article. If you are a subscriber, sign in below.

Not registered for Register here.

SUBSCRIBE NOW for only $50 a year—65% off the newsstand price—and get the print magazine plus full online access to this issue and our archive.*

Order the PRINT EDITION of the October 2004 issue for $17 or the ONLINE EDITION for $5.99.

* This rate applies to U.S. domestic subscriptions.