PRINT October 2004


Tom Sachs

I’m more interested in things that are of the world rather than art. Pop isn’t about people who make art out of products and use popular iconography in their art. It’s about people who make work that's of the people, and that's been true for a long time.

Unless you’re a real genius, like Louis Armstrong, it’s hard to have a new idea and a new way of expressing it. The most the rest of us can hope for is to either tell a new story with old tools and words, or an old story with new tools and words. Once you’ve solidly established your own language you can improvise and build new ideas.

The power of using brands—in my case, from fashion—and mixing it up with violence iconography lies in merging two unrelated things to form a third. What's important about Pop is that using brands and other identifiable, everyday things gives you the opportunity to communicate. You’re speaking a common language.

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