PRINT Summer 2007


The “WACK!” catalogue

A TECHNICOLOR SEA of bare-breasted women spills across the cover for the catalogue to “WACK! Art and the Feminist Revolution,” an international survey of women’s art from 1965 to 1980 on view at the Museum of Contemporary Art in Los Angeles through July 16. Designed by Lorraine Wild, the dust jacket reproduces a large detail from a Vietnam-era photocollage by Martha Rosler titled Body Beautiful, or Beauty Knows No Pain: Hot House, or Harem, 1966–72. More than any single work in the exhibition, more perhaps than the exhibition itself, the WACK! cover has become a site of interpretive conflict and controversy.

In an otherwise largely positive review of the show, Holland Cotter in the New York Times commented that the catalogue jacket “needs rethinking,” noting that Martha Rosler’s sardonic collage of Playboy centerfolds loses its point out of context and turns into just another sex-sells

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