PRINT March 2008



Erik Bulatov, Trademark, 1986, oil on canvas, 78 3⁄4 x 78 3⁄4".

AMONG MY PRIMARY AIMS as the editor of Artforum has been to create a greater sense of dialogue and exchange both within its pages and without. This very column, in fact, is designed to force me to step “outside” the magazine and publicly take a closer look within. The task of facilitating dialogue beyond the printed page has perhaps been the more elusive goal. When it comes to interactions on the street, for instance, a disconcerting proportion of them revolve solely around just how large the publication has become. (“Adforum,” someone will quip, unaware he is far from the first to make that joke.) Letters to the editor are similarly apt to repeat the line that our issues have gotten as “big as Vogue.” But these hoary criticisms were nowhere to be found in the remarkable missive I received last month from a certain T. Gimenez, who reserved his opprobrium not for the advertising

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