LOOKING BACK AT MY GALLERY during the past fifteen years, I’ve become increasingly aware of how it operated as a private ICA. Most of our programming was not commercialfor instance, the recent Josh Smith show of forty-seven paintings made directly on the wall, which you can’t sell. And, in fact, Deitch Projects was not originally intended to be a gallery. It was inspired by Art & Project in Amsterdam, with the concept being that I would only invite artists who had never shown in New York and who would not just hang new paintings or photographs but instead wanted to create a project for the space. I would provide artists with up to twenty-five thousand dollars in production or travel money and living stipend; if we sold the work, the twenty-five thousand dollars would be reimbursed and we would split the remaining proceeds. If we didn’t sell it, we could be very relaxed. The
Artforum print subscribers have full access to this article. If you are a subscriber, sign in below.
Not registered for artforum.com?
SUBSCRIBE NOW for only $50 a year—65% off the newsstand price—and get the print magazine plus full online access to this issue and our archive.*
* This rate applies to U.S. domestic subscriptions.