PRINT Summer 2010

Manuel Borja-Villel

ALTHOUGH THEY RETAIN THEIR importance in the network of creative industries, as public institutions museums have lost much of their mediatory power and, further, have lost their privileged position in defining what we understand to be culture. This is partly because those who shape the cultural scene most definitively today are prominent figures in communications industries, as well as a diffuse magma of cultural producers, who typically subordinate creative singularity to the selling or expropriation of creative capacity. At the same time, we are immersed in a profound systemic crisis to which museums are not immune: Just as an economic paradigm based on speculation and easy money has proved itself to be unsustainable, so the primacy of a museum’s building and spectacle over artistic program is bereft of validity. There is therefore a pressing need to invent new models.

To make such a

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