MadeIn, In mass exercise, the greater the conflict between theory and reality, the stronger its eagerness to impose beliefs on others, 2010, color photograph, 59 x 103 3/8". From the series “True Image,” 2010–.


MADEIN COMPANY IS AN ENTERPRISE. All the people here have been hired: They are employees of the company. The company is like an army, and all the employees are superstars.

Our everyday work consists of creating, unceasingly. The company’s rule is to urge people to create. This is not too different from the way many artists work, other than that the system of the company is not based on deception, as often happens in the art world; every employee here is credited.

Since its establishment in 2009, MadeIn Company has curated and participated in numerous exhibitions, and produced various series of works, including collages and installations based on political cartoons (“Spread”), “Middle Eastern–style” works that touch on cultural clichés and globalization (“Seeing One’s Own Eyes” and “Lonely Miracle”), and photographs and videos of artworks, dealing with the power of media (“True

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