PRINT September 2012

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Max Kozloff on his “The Multimillion Dollar Art Boondoggle”

Spread from Artforum 10, no. 2 (October 1971). Max Kozloff, “The Multimillion Dollar Art Boondoggle.”

WOE TO THE CRITIC who lets fly with absolutes! I occasionally did that, decades ago, alarmed that some then-current artistic tendencies might lead to repellent outcomes. A specialist in worry, I was capable of turning lamentation into kvetching, vitriol, and rant. Such was the case with “The Multimillion Dollar Art Boondoggle,” a piece I wrote for these pages in October 1971.

In the event you don’t remember or never heard of an essay published forty-one years ago, let me say it was in protest of an exhibition at the Los Angeles County Museum of Art, a show that presented the results of an experimental program that fostered a brief interaction between artists and industrial corporations. “Art and Technology,” as it was called, was curated by Maurice Tuchman and displayed works made by John Chamberlain at RAND Corporation, for example, and R. B. Kitaj at Lockheed Martin. One could

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