TABLE OF CONTENTS

Cory Arcangel

Jeff Koons, Lobster, 2003, polychromed aluminum, steel chain, 57 7/8 × 37 × 17 1/8". From the series “Popeye,” 2002–.

THE BEST LINE—by far—in Aaron Sorkin’s The Social Network is when Sean Parker (played by Justin Timberlake) chides Mark Zuckerberg (played by Jesse Eisenberg) for thinking the financial glass ceiling of a start-up is a million dollars. “A million dollars isn’t cool. You know what’s cool?” asks Timberlake. “A billion dollars, now that’s cool!”

A billion! I agree, a billion dollars is cool. As we all know from IRL, Zuckerberg did get his billion. And for what? By improving on existing social networks—a tiny bit. But that little bit went a long way—it got the aunts, uncles, moms, and dads of the world on a computer. And consider how few people saw the possibility of something like a Facebook in the first place. If you had tried to get me excited about a social-network start-up in 2005, I would have said you were crazy. What was wrong with MySpace and Friendster?

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