PRINT November 2014



“POST-NEVERMIND describes Nirvana’s effect on the music industry at large. When Nevermind toppled Michael Jackson’s Dangerous from number one on the Billboard charts in 1992, it alerted label executives that Nirvana could make money like MJ, resulting in the signing and marketing of punk acts like Green Day and the Offspring. Post-Nevermind lasted less than a decade, as online piracy soon decimated the industry, forcing major labels to focus on what still worked: mainstream radio. As “alternative” radio was long dead, less commercial artists took to the Internet to produce, promote, and distribute their work. Those who embraced the new platform, like MGMT and Vampire Weekend, won out—finding a new online audience that labels had yet to come to grips with.

“Post-Internet”—which gained currency in Net art circles in the late ’00s—was redefined and brought to mainstream attention

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