PRINT May 2016

Olu Odukoya

Olu Odukoya, cover art for Modern Matter, September 2015. Photo: Blommers & Schumm.

I VALUE A DEGREE OF HONESTY in all the images I make, whether it’s for a fashion editorial or an artwork. At the same time, there’s an element of artifice in both kinds of photography. You’re always constructing something, whether it’s meant to appear natural or heavily stylized. If reality, recorded in a straightforward way, doesn’t convey the message you’d like it to convey, there’s the opportunity to construct a reality that does. A case in point: the shot I included in an issue of Modern Matter where the model’s bra is stuffed with two oranges. It’s a visual joke that alludes to the function of the object itself. A bra is designed to support a particular bodily shape, even if it’s a shape that’s excluded from the traditional “reality” of high-fashion photography.

Fashion photography often makes an effort to be interpreted as art, whereas art photography proper can feel more

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