• “When Attitudes Become Form: Bern 1969/Venice 2013”

    Fondazione Prada | Milan
    Largo Isarco 2
    June 1–November 24, 2013

    Curated by Germano Celant, Thomas Demand, and Rem Koolhaas

    This summer, every young curator’s dream comes true: Instead of perusing that good old catalogue, in itself an art-world fetish of the highest caliber, everyone will be able to see the contents of Swiss curator Harald Szeemann’s most legendary exhibition in the flesh. “Live in Your Head: When Attitudes Become Form” appeared at the Kunsthalle Bern in 1969 as Europe’s first major survey of Conceptual art. The local criticism was so ruthless that Szeemann decided to resign as the museum’s director, only to assume a new role (one that he is credited with inventing): that of independent curator. Organized by Germano Celant in dialogue with artist Thomas Demand and architect Rem Koolhaas, this reconstruction will include 90 percent of the show’s original works and will be accompanied by a publication with no fewer than fifteen essays by such historians as Mary Anne Staniszewski and Benjamin H. D. Buchloh.