• Oscar Masotta, About Happenings, 1966. Performance view, Instituto Torcuato Di Tella, Buenos Aires, 1966. Re-presentation of Carolee Schneemann’s Meat Joy, 1964.

    “Oscar Masotta: Theory as Action”

    Museo Universitario Arte Contemporaneo (MUAC)
    Insurgentes Sur 3000 Centro Cultural Universitario Delegación Coyoacán
    March 18–August 13, 2017

    Curated by Ana Longoni

    A singular combination of cultural critic, teacher, occasional artist, and unrepentant Lacanian, Oscar Masotta was the key theorist of 1960s Buenos Aires’s fervent avant-garde. Fired from his university job by the dictatorship in ’66, he led workshops on structuralism and Marshall McLuhan from his apartment, ultimately yielding a wholly informational genre—“mass media art”—that marked one of the earliest instances of Conceptualism in Latin America. This exhibition will survey Masotta’s production and influence across multiple platforms: writing, teaching, his own artworks as well as those of many others, and the explorations of Lacanian psychoanalysis that marked the final decade of his career. A comprehensive set of programs will restage two of the three Happenings that Masotta produced, screen a new series of interviews with his associates, and host an interdisciplinary conference on his legacy. The exhibition catalogue will feature essays by Longoni, Olivier Debroise, and Manuel Hernandez.