James Rosenquist, Hey! Let’s Go for a Ride, 1961, oil on canvas, 34 1/8 × 35 7/8". © VG Bild-Kunst, Bonn.



Museum Ludwig
November 18, 2017–March 4, 2018

Curated by Stephan Diederich and Yilmaz Dziewior

Like many Pop artists, James Rosenquist drew on the teeming image world of postwar consumer society. But unlike many of his peers, he appropriated the representational techniques and even the massive scale of one of commercial advertising’s chief forms: the billboard. Juxtaposing body parts, commodities, and sly allusions to art history within his panoramically scaled and surreal canvases, Rosenquist bridged the gap between the epic gestures of Abstract Expressionism and the cool monumentality of Minimalism. This exhibition will highlight the artist’s sustained interest in immersive visual experiences. Featuring never-before- seen preparatory collages along with such environmentally extensive installations as F-111, 1964–65, and The Swimmer in the Econo-mist,1997–98, that utilized reflective materials, the show will consider the physical and affective impact of Rosenquist’s practice.