new-york

Beverly Naidus

Franklin Furnace

Beverly NaidusApply Within—a simultaneously casual and elaborate installation about alienation, bureaucracy and illusion—was in the window of Franklin Furnace in March. A simulated room, curling fake wood contact tape on the walls, held two straight chairs facing out and a sign reading Please Be Seated. The window glass was haphazardly spotted with scrawled notices like those found on lower Broadway and in other small manufacturing areas: We Have What You Want; Opportunity Knocks; Fringe Benefits; Paid Vacations; Make the Future Happen; Jobs Jobs Jobs Jobs; College Graduates Welcome.

When one did apply within, one climbed onto the platform and sat in the straight chairs. When sitter hit seat, s/he activated an audiotape loop of a nine-minute conversation between six different voices: formal interviewer and interviewee plus informal commentary. The viewer/auditor could either identify with

Sign-in to keep reading

Artforum print subscribers have full access to this article. If you are a subscriber, sign in below.

Not registered for artforum.com? Register here.

SUBSCRIBE NOW for only $50 a year—65% off the newsstand price—and get the print magazine plus full online access to this issue and our archive.*

Order the PRINT EDITION of the Summer 1980 issue for $17 or the ONLINE EDITION for $5.99.

* This rate applies to U.S. domestic subscriptions.