New York

Beverly Naidus

Franklin Furnace

Beverly Naidus’ Apply Within—a simultaneously casual and elaborate installation about alienation, bureaucracy and illusion—was in the window of Franklin Furnace in March. A simulated room, curling fake wood contact tape on the walls, held two straight chairs facing out and a sign reading Please Be Seated. The window glass was haphazardly spotted with scrawled notices like those found on lower Broadway and in other small manufacturing areas: We Have What You Want; Opportunity Knocks; Fringe Benefits; Paid Vacations; Make the Future Happen; Jobs Jobs Jobs Jobs; College Graduates Welcome.

When one did apply within, one climbed onto the platform and sat in the straight chairs. When sitter hit seat, s/he activated an audiotape loop of a nine-minute conversation between six different voices: formal interviewer and interviewee plus informal commentary. The viewer/auditor could either identify with

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