new-york

Les Levine

New York City Subway System And "Village Voice" Cover

In two pieces this summer Les Levine continued his work in public media. Forty-eight hundred copies of We Are Not Afraid, a placard version of his 1980 proposal for subway posters, were placed in New York subway cars during May and June in association with the Lower Manhattan Cultural Council and the Public Art Fund, Inc. (The piece was also reproduced in an ad in the Summer issue of this magazine.) And Mind, a Plasticine painting, appeared on the cover of the June 15 Village Voice special issue on nuclear disarmament. In both, Levine adopted conventions of the specific medium he was working in—subway advertising and magazine covers—while continuing to use devices he has developed in other advertising-related projects of the past half dozen years.

Combining simple graphics, an attractive color photograph, and a catchy headline, We Are Not Afraid fitted right in with the usual subway ads

Sign-in to keep reading

Artforum print subscribers have full access to this article. If you are a subscriber, sign in below.

Not registered for artforum.com? Register here.

SUBSCRIBE NOW for only $50 a year—65% off the newsstand price—and get the print magazine plus full online access to this issue and our archive.*

Order the PRINT EDITION of the October 1982 issue for $17 or the ONLINE EDITION for $5.99.

* This rate applies to U.S. domestic subscriptions.