New York

Gary Falk

The New Museum

Gary Falk’s window achieved presence through what was absent from the Franklin Furnace exhibition: a good public position (opposite a bus stop on East 14th Street, near Fifth Avenue); a bold, declarative manner, assuring instant readability; and an uncomplicated message, existing as much for the world of life as for that of art. Falk gave one neither informational nor epistemological overload—he fetishized neither his information nor its manner of presentation. He showed a rabbit chasing a carrot attached to it, a ring with an “explosive” diamond, and, on the window glass itself, a chair superimposed on a house. All was in schematic outline, black and white, except for the carrot-colored carrot and the darker, pumpkin-colored house. I saw the work during the day and at night; it was equally effective, equally noticed by passersby. It held one’s attention long enough for one to absorb its

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