“Magritte et les publicitaires”

Musée de la Publicité

Discussions of artistic influence generally remain within esthetic terrain, dealing with the effect of formal strategies and ideas on other artists; rarely do such endeavors range beyond insular purlieus to address art’s impact on culture at large. Hence the importance of this exhibition treating the dissemination of René Magritte’s ideas and images in the fields of publicity and advertising. Organized by Georges Roque, who wrote the accompanying book (Ceci n’est pas un Magritte. Essai sur Magritte et la publicité, Flammarion, 1983), the show was divided into two complementary sections. One examined Magritte’s extensive but little-known publicity production; the other demonstrated the commercial pillaging of his oeuvre after his death.

The first part covered the many commissioned posters, brochures, illustrations, and sheet-music covers executed by Magritte between 1918 and 1949. These

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