San Diego

David Avalos, Louis Hock, and Elizabeth Sisco

San Diego Transit Corporation Buses

“Welcome to America’s Finest Tourist Plantation”—this was the slogan that taunted the citizens of San Diego from the rear advertising panel of nearly one-half of the city’s buses during the month of January. It was art with a message inextricably tied to a specific place and time, designed by three local artists: David Avalos, Louis Hock, and Elizabeth Sisco. San Diego is a city with a boosterish attitude, based mostly on the climate and waterfront; it loves to call itself “America’s Finest City.” It is also a city that reportedly relies heavily on illegal immigrants for its support workers, including many in the tourist trade. January 1988 was Super Bowl month, a first for San Diego, and a much touted event for a tourist-hungry urban area. The artists’ design roughly approximates an advertising panel, in that it combines photographic images with a simple slogan, albeit a cryptic one. The

to keep reading

Artforum print subscribers have full access to this article. If you are a subscriber, sign in below.

Not registered for Register here.

SUBSCRIBE NOW for only $50 a year—65% off the newsstand price—and get the print magazine plus full online access to this issue and our archive.*

Order the PRINT EDITION of the April 1988 issue for $17 or the ONLINE EDITION for $5.99.

* This rate applies to U.S. domestic subscriptions.