An integral part of the work of Guillaume Bijl is a kind of cognitive reversal that must be effected in the viewer. The “formula” revolves around the transformation of the gallery space into a different kind of site, often one with a patently commercial connotation; in this way, Bijl elides the art gallery’s economic determinants. Over the course of the past five years, the artist has mined this conceptual lodestone to produce numerous self-critical spaces. These installations, complete down to the most minute detail, are all linked together by their insistence on the transposition of contexts.