Guillaume Bijl

Galerie Isy-Brachot

An integral part of the work of Guillaume Bijl is a kind of cognitive reversal that must be effected in the viewer. The “formula” revolves around the transformation of the gallery space into a different kind of site, often one with a patently commercial connotation; in this way, Bijl elides the art gallery’s economic determinants. Over the course of the past five years, the artist has mined this conceptual lodestone to produce numerous self-critical spaces. These installations, complete down to the most minute detail, are all linked together by their insistence on the transposition of contexts. But Bijl goes beyond references to the commodification and fetishization of the art object. He isolates the hierarchization of the entire process of making and perceiving art. This isolation, or decontextualization, begins the moment one enters the gallery. His pieces are a negation of post-Modernist

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