Milan

Philippe Cazal

Diagramma

Philippe Cazal represents a new French neo-Conceptualism, which focuses analysis less on the specific language of art, than on the system that legitimizes the very existence of art as a specialized activity. In comparing the art system with information systems in general, these artists acknowledge the differences, but more importantly they emphasize analogies. If the mass media remove experience from the realm of the real, transforming reality into spectacle, then these artists foreground the unreality of the spectacle through an ironic transmigration of signs.

In 1982 Philippe Cazal entrusted an advertising agency with the creation of a logo to be used in place of his signature. The logo constitutes the greatest degree of depersonalization, but at the same time achieves the greatest level of visibility. The significance of Cazal’s gesture lies in the fact that one cannot recognize a subject

Sign-in to keep reading

Artforum print subscribers have full access to this article. If you are a subscriber, sign in below.

Not registered for artforum.com? Register here.

SUBSCRIBE NOW for only $50 a year—65% off the newsstand price—and get the print magazine plus full online access to this issue and our archive.*

Order the ONLINE EDITION for $5.99.

* This rate applies to U.S. domestic subscriptions.