Tom Friedman

Rezac Gallery

Laundry detergent, toilet paper, toothpaste, and erasers are all materials dedicated to removing dirt or error that have been manufactured to disappear once their work is finished. But Tom Friedman makes abstract formalist sculptures that emphasize their particular material qualities—their aqua-freshness, and their squeezability. Dry detergent was miraculously splayed in a blue galactic swirl on the floor; diluted green toothpaste was painted onto the wall like an expanse of David Hockney water; and an indeterminate length of toilet paper was perfectly rerolled and displayed on a pedestal without its cardboard tube. In each case Friedman removed the material’s structure—its backbone—and ordered the indeterminate remains through the structuring rhetoric of art.

Somehow Friedman’s cosmic forms invoke the imaginary, futuristic worlds that advertising frequently conjures. Friedman’s repertoire

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