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Simon Linke

Franz Paludetto

The contemporary art magazine is an integral part of today’s art system. As an instrument that disseminates the discourse on art, it makes art known. In order to exist, the work of art must participate in the system, and so it must be able to move within all the areas where the system is articulated: in the artist’s studio, the gallery, the museum, and finally the magazine. By convention, everything that fails to become involved with this translatability into critical text and photographic reproductions—everything that fails to conform to the existing circuit laid out by the system—fails to be recognized as art.

Simon Linke takes what has been published in a magazine, in Artforum, and he exhibits it in a gallery. He chooses precisely that which is specifically intrinsic to the specialized art magazine: not the critical text or the photographic illustration, but the advertisement. This is

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