The impossibility of truth, its subjectivity, and its elusive, schizophrenic nature inform Joan Fontcuberta’s extensive body of work. He has focused his investigation not only on the nature of artifice but also on its resulting formal appearance as well as its implied social and cultural corollary (kitsch taste as a popular phenomenon, Umberto Eco’s “mid cult” as the culture in-between—the loss of reference—and the impossibility of disassociating images from their natural contexts without creating new contexts, images, and meanings). In this respect, Fontcuberta’s post-Conceptual work, with its