Joan Fontcuberta

Instituto Valenciano de Arte Moderno (IVAM)

Throughout his already long artistic career, Joan Fontcuberta has researched the nature of photography by photographing nature, investigating and questioning the supposed limits of various related concepts: nature and artifice, the object and its representation. He has explored the importance of photography as a document, as a visual proof in Western society where “seeing is believing” and he has gone further to question what happens if what we see is not true. Fontcuberta has equated photographic truth with cultural conventions and expectations that act against our real perception of facts and images—cognitive assumptions and preconceived ideas that detract from actual visual input. Using different conceptual and mental photographic experiences to question assumed facts, he has also added irony to his questioning, making the viewer his accomplice.

During the ten years the show covers,

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