Tim Head

Whitechapel Gallery

For the duration of Tim Head’s show, the gallery was transformed into the countryside in summer: downstairs the walls were painted a pale blue, the floor was laid with artificial grass, and fluorescent tubes replaced the usual spotlights. Not really the countryside, not even a pretend-pastoral scene, this transformation represented the all-purpose, anodyne, nowhere space in which contemporary ad-mass society pitches its battle for hearts and minds. Double banked on the walls were 13 large rectangular canvases—their images symmetrical, curvilinear, appealing, sexual, nonspecific, familiar. The familiarity derives from their source material—labels, packaging and the like—collected by Head and mediated through redrawing, photocopying, recoloring, combination and, finally, the process of ink-jet printing onto canvas. Stacked as they were, they reached from floor to ceiling and their brooding

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