• Javier Baldéon

    Galería Antonio De Barnola

    Attracted by photography and the potential it affords for manipulating the real, Javier Baldéon has recently favored this medium in his efforts to disrupt the systems that institutionalize the individual’s submission to societal codes. The way he advertised the exhibition recalled the publicity that announces end-of-season sales, but with a twist. Slogans like “Get rid of your money and everything once and for all,” “Spend beyond your limit,” “Last Days,” and “Huge Liquidation,” were printed on backgrounds in shocking colors. Baldéon has taken advantage of the least sophisticated means of

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