Last year Martin Beck covered the walls of a Viennese pub with a questionnaire entitled “Gefällt Ihnen dieses Kunstwerk?” (Do you like this work of art?, 1993). If you said Yes, you were asked to respond to 14 more questions by choosing either “yes,” “no,” or “I don’t know” in an attempt to understand why you liked the work. By asking questions like, “Do you believe that your decision was influenced by other people’s opinion about this work of art?” Beck hoped to get at the various factors that influence a viewer’s response to a particular work.

In this exhibition, Beck posed similar questions