vienna

Andrea Fraser

Generali Foundation

In her “Project in Two Phases,” 1995, Andrea Fraser investigated the role of the art foundation of EA-Generali (the cultural arm of a well-known Austrian insurance company), wrote a “report,” and proposed an “intervention.” Informed by the work of Pierre Bourdieu, Fraser is well aware of how self-interest can masquerade as idealism. But what happens if the investigated institutions and their representatives do not construct any false appearances? When they readily admit to using art as a means of promoting themselves and of cloaking themselves in the aura of high culture?

Commissioned by the foundation, Fraser interviewed members of the board of directors, the executive council, staff council, and even the foundation itself. The report in which excerpts from these interviews appear were intended for “internal use” only. The publication of this report depended on the foundation’s assessment

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