New York

George Stoll

Morris Healy Gallery

“My world is safe,” prays Julianne Moore in Todd Haynes’ recent movie. The dream of safety, of purity, of replenishment; the alleviation of worry, of second guesses; the banishment of rapid decomposition—it is a dream of home, of order’s comforts, of containment. What makes suburbia beautiful (plenitude, order, stylization, repetition) is what makes it scary (plenitude, order, stylization, repetition). The same may be said of Tupperware, whose elegant design belies the malaise of the leftover, the unused, the refrigerated. Brownie Wise, one of Earl Silas Tupper’s collaborators, helped formulate the party sales plan that took Tupperware sales out of the department store and into the tract homes, developments, and endless communities that the containers weirdly recalled. In part, Tupperware fueled the plastics revolution: the mania for food-storage containers led to copies of all sorts.


to keep reading

Artforum print subscribers have full access to this article. Please sign in below.

Not registered for Register here.

SUBSCRIBE NOW and save up to 65% off the newsstand price for full online access to this issue and our archive.

Order the PRINT EDITION of the October 1995 issue for $17 or the ONLINE EDITION for $5.99.

* This rate applies to U.S. domestic subscriptions.