Jeff Wall
Jeu de Paume
Like the chameleon we remember from childhood picture books, whose color modulates to match the background, the light-box Jeff Wall has unswervingly employed in his work since 1977 has changed over the years, or rather our perception of it has. Evocative of technology and advertising at the end of the ’70s, emblematic of “photoconceptualism” in the ’80s, the light-box has today acquired a virtual patina. Indeed, as a familiar, almost conventional element in the repertory of contemporary art, it can even seem somewhat dated (a sign, ironically, of its relative youth). Given all this, one may well