new-york

Michael Smith and Joshua White

Lauren Wittels

In this exhaustively detailed, tragicomic installation, collaborators Michael Smith and Joshua White transformed the gallery into an office and showroom for MUSCO (pronounced “muse-co”), a once-thriving lighting business now headed for Chapter II. As explained in a promotional video running continuously on the “sales floor,” the fictional company supplied equipment for psychedelic light shows in the ’60s, “responded to the needs of the burgeoning disco culture” in the ’70s, then adapted its products to the corporate setting in the ’80s. Sadly, items such as the “loft lamp” and “interior/exterior architectural track lighting” failed to take off, and when the viewer encountered the installation, boxes and trash bags were piled up in the lobby, accompanied by signs explaining that the company was “reorganizing.”

Despite its imminent collapse, the business was chock-a-block with merchandise (

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