Frederick Kiesler

Instituto Valenciano de Arte Moderno (IVAM)

While “Frederick Kiesler 1890–1965” suggested how arduous and ultimately futile it can be to attempt to classify the work of certain artists, this show also demonstrated how utilitarian, rationalist, and money-oriented approaches to modern art and architecture impede the realization of idealistic projects. Kiesler was barely able to build during his lifetime: his adoptive country, the United States, where he arrived from Europe in 1926 filled with pragmatic ideals, turned out not to be the most favorable harbor for his ideas.

Sadly, one of his few constructions, The Film Guild Cinema, located in New York’s Greenwich Village, was recently destroyed. So, where can we find Kiesler? In order to follow in the tracks of his inventive personality, we must scrutinize the photographs and other materials that document his ingenious shop windows, like the one he designed for Jay’s Shoes in Buffalo;

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