For the third installment of “inSITE,” a binationally organized triennial of art from the Americas, forty-two site-specific projects dotted the decidedly unidentical twin cities of Tijuana and San Diego with just about any kind of work post-Conceptual appetites might fancy—that is, anything except painting. Multicultural chic gone continental, “inSITE 97” was further proof that it no longer matters whether you’re in Buenos Aires, Tijuana, or Vancouver: wherever you are, you can just as easily drink Coca-Cola, watch The Simpsons, and enjoy pretty much the same generic contemporary art.

Even though